Who Invented the Shopping Cart


May 18, 2017 Facebook Twitter LinkedIn Google+ shopping


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In this video:

With the emergence of the automobile, home refrigeration, and the supermarket in the early 20th century, retailers soon realized they had a problem – people now were willing to purchase large quantities of food at once, but had no effective means of comfortably carrying everything they wanted around the store. In the early 1930s, the general solution was to have people carry around baskets… Needless to say, something needed to be done. While today the solution to the problem seems obvious, in the 1930s, it wasn’t and it would take about two decades of iterations before the modern shopping cart would finally emerge.

Want the text version?: http://www.todayifoundout.com/index.php/2015/12/invention-shopping-cart/

Sources:

http://www.google.com/patents/US2479530
https://www.gwu.edu/~erpapers/teachinger/glossary/great-depression.cfm
http://great-depression-facts.com/
https://nrf.com/2015/top100-table
http://www.csi.ensmp.fr/working-papers/WP/WP_CSI_006.pdf
https://www.washingtonpost.com/news/business/wp/2014/10/03/why-supermarkets-are-in-trouble/
http://www.todayifoundout.com/index.php/2015/12/invention-shopping-cart/#_ednref1
http://www.todayifoundout.com/index.php/2015/12/invention-shopping-cart/#_ednref2
https://en.wikipedia.org/wiki/Sylvan_Goldman
http://www.nytimes.com/1984/11/27/obituaries/sylvan-n-goldman-86-dies-inventor-of-the-shopping-cart.html
http://www.uh.edu/engines/epi995.htm

June 4, 1937: Humpty Dumpty and the Shopping Cart

Image Credit:

https://www.bigstockphoto.com/ru/image-98348495/stock-photo-paper-bags-with-food-isolated-on-white
https://www.bigstockphoto.com/ru/image-171009800/stock-photo-various-groceries-in-shopping-cart-in-grocery-section-of-supermarket
https://www.bigstockphoto.com/ru/image-164913281/stock-photo-3d-illustration-of-at-home-shaped-target-over-black-background-and-one-arrow-in-the-center-with-a-sign-where-it-is-written-the-word-sold-concept-of-real-estate
https://www.bigstockphoto.com/ru/image-46302/stock-photo-%D0%9E%D0%B1%D0%B2%D0%B0%D0%BB-%D1%84%D0%BE%D0%BD%D0%B4%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE-%D1%80%D1%8B%D0%BD%D0%BA%D0%B0
https://www.bigstockphoto.com/ru/image-156638345/stock-photo-close-up-view-of-business-partnership-handshake-concept-two-businessman-handshaking-process-successful-deal-after-great-meeting-horizontal%2C-flare-effect%2C-blurred-background
https://www.bigstockphoto.com/ru/image-154632389/stock-photo-mother-and-daughter-choosing-an-orange-in-a-fruit-store
https://www.bigstockphoto.com/ru/image-149335034/stock-photo-what-is-truth-tray
https://www.bigstockphoto.com/ru/image-174791389/stock-photo-everything-is-fine-smiling-stylish-elderly-female-giving-thumb-up-while-looking-at-camera-against-gray-background-focused-on-hand
https://www.bigstockphoto.com/ru/image-176848861/stock-photo-you-re-hired%21
https://www.bigstockphoto.com/ru/image-88398887/stock-photo-business-presentation-on-corporate-meeting
https://www.bigstockphoto.com/ru/image-122865872/stock-photo-success-concept-success-drawn-on-dark-wall-success-in-multicolor-doodle-design-success-concept-modern-illustration-in-doodle-design-style-of-success-success-business-concept
https://www.bigstockphoto.com/ru/image-133294829/stock-photo-businessman-draws-a-potential-benefit-by-increasing-graph-prosperous-business-economic-and-statistical-graphs-strategic-calculation-and-research-business-idea-business-plan-targeting-success-and-happiness-financial-and-business-concept-back-view
https://www.bigstockphoto.com/ru/image-111011945/stock-photo-legal-concept-the-lawyer-in-red-boxing-gloves
https://www.bigstockphoto.com/ru/image-145515713/stock-photo-light-bulb-with-rays-on-the-black-chalkboard-with-title-idea%21-written-by-white-chalk-light-bulb-idea-business-idea-business-concept-innovation-concept

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Comments
  1. Cliff Hartle said on May 18, 2017 9:07 pm:

    Does anyone's local market use Flat shopping carts. Ones that are flat and shallow on top where when you go to the cashier there is no belt. You pull up and the cashier sort of lowers the front of the cart and pulls your groceries on of the basket. They also don't telescope the top flips up and then you nest them together.

    Our main market here, Giant Eagle, used them in I think the 80's for a few years but I haven't seen them anywhere since then.

  2. Nicholas Claus said on May 18, 2017 9:14 pm:

    make a video about: who invented calculators?

  3. ginnyjollykidd said on May 18, 2017 9:20 pm:

    Goldman wasn't selling groceries. He was selling friendliness and convenience! It was a bold move to employ the very people (men) who, as part of society, were "independent" of help carrying the baskets to show how it was done. He was selling gallantry, chivalry, and independence aided and empowered by the new cart design. There's even a place for a wiggly child to attend to!

    Incidentally, who came up with the "child seat" in the push rail side of the car?

    And was this Goldman the one of Goldman-Sachs? Was he related? (his father seemed to have a hand in his patronage and start – up.) Or was he completely unrelated to this rich American company?

    It's good to know where the rich people's legacies came from, because those who build a better mouse trap often are avoid to take advantage of the market at the time and real great, deserved rewards.

    It is true, though, that from those to whom much is given, much is expected. And it is good to examine the lives of those lives of people who have risen on the savvy of inventors that read the needs of society and fed that market.

  4. zchen27 said on May 18, 2017 9:29 pm:

    Ah… The good ol'days of primary school when I used to run shopping carts down aisles to play bumper carts with friends. I am still wondering to this day how in the world we didn't leave a trail of blood and broken glass behind us as we walked out.

  5. alex ingram said on May 18, 2017 9:30 pm:

    I actually knew this one… But I am from Oklahoma City.

  6. AJ Help said on May 18, 2017 9:50 pm:

    My wife is going to be so bored listening to me tell her this story next time we're shopping together

  7. PokéPulls by ShinyMegaGengar9001 said on May 18, 2017 9:53 pm:

    I love this channel! 😀 It's nice to have a reliable source teach you something new in detail every single day!

  8. Zundfolge said on May 18, 2017 10:12 pm:

    Yet again I see a TIFO video in my feed, read the title and think; "Why on earth would anyone be even remotely interested in that?" but by the end of the video I'm completely riveted.

  9. Robert Jefferson said on May 18, 2017 10:35 pm:

    Dude! Will you just stand still and stop hopping 'round! Geez! 😤😡

  10. Slow nLow said on May 18, 2017 11:04 pm:

    M Y M O M

  11. geirtwo said on May 18, 2017 11:16 pm:

    With Goldmans…you lose!

  12. Toa Onua said on May 18, 2017 11:35 pm:

    Was literally just curious about this yesterday. Great video!

  13. Beetlejuice Sandworm said on May 19, 2017 12:15 am:

    Bubbles fixes them and sells the repaired shopping carts back to the mall to buy cat food for his kitties,including Gary Laser Eyes.

  14. Recycle Bin said on May 19, 2017 12:20 am:

    fuck buisness, its just full of heartless backstabbing greedy cunts

  15. Brandon Houck said on May 19, 2017 12:40 am:

    It was in Ardmore Oklahoma not Oklahoma City.

  16. PongoXBongo said on May 19, 2017 12:40 am:

    Anyone else favor four casters over two on their carts? Gliding around in any direction just seems like the superior option.

  17. Randy Perkins said on May 19, 2017 1:07 am:

    Before I watch or read any comments I hope theres a spoiler alert on why they decide to completely fuck up one wheel. I wanna leave that as one of lifes great mysteries

  18. BSJuliaMagna said on May 19, 2017 1:31 am:

    Another great example that you dont have to be "right" but only need enough money to buy a court ruling.

  19. Southerneagle83 said on May 19, 2017 2:20 am:

    Bubbles would love this video